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Adobe InDesign Automation

Scale design production without sacrificing quality.

Keep your creative control. Let automation handle the busywork.

Outputs for every channel

Smart text behaviour

Alpha channel precision

Centralised font management

Fine-tuned typography control

Too much time wasted on repetitive tasks

You became a designer to create, not copy-paste. But 70% of your day disappears into formatting, resizing, and versioning – leaving little time for actual design work.

Cut, copy, and paste menu above a Spanish-language ad for Bombay Sapphire. Represents the manual effort involved in localising campaign assets before automation.

Brand consistency erodes with every new adaptation

As variations multiply across regions and platforms, small deviations compound into major inconsistencies. Your once-cohesive brand identity becomes fragmented, diluting your market presence and confusing customers.

Font override interface showing replacement of Grotesque MT with Noto Sans SC for Chinese-language brand creative. Demonstrates automated font substitution for multilingual brand consistency.

Traditional templates create frustrating dependencies

When you rely on external vendors, ticketing systems or lengthy implementation cycles, you lose control precisely when deadlines are tightest. The handoff process itself creates the bottleneck.

Project view showing an InDesign master file and multiple design file variants in different languages and formats. Visualises structured asset management and variant control.

How it works

CreateTOTALLY StudioCraft interface with logo and headline selected in a tropical-themed layout. Emphasises use of real design files for structured creative automation.

Step one

Set up in InDesign

Use our StudioCraft plugin that runs quietly in the background, prepping your files for automation without ever touching your design intent. No new tools to learn. No templates to rebuild.

Upload panel for automation assets with drag-and-drop and browse functionality. Highlights easy onboarding of design files for creative automation workflows.

Step two

Upload to CreateTOTALLY

Your InDesign templates become intelligent production systems that work like a designer - placing every element exactly where you'd expect, from multilingual formats to dynamic image swaps, while maintaining full visual control.

Confirmation screen stating “106 items imported successfully” after uploading a content plan. Captures the speed and automation of bulk import and data-driven content setup.

Step three

Scale endlessly

Generate hundreds of assets across every format, region, or language in seconds. Make a single change to colors, fonts, or layouts and apply it everywhere instantly - all while maintaining your precise design specifications.

Step one

Set up in InDesign

Use our StudioCraft plugin that runs quietly in the background, prepping your files for automation without ever touching your design intent. No new tools to learn. No templates to rebuild.

CreateTOTALLY StudioCraft interface with logo and headline selected in a tropical-themed layout. Emphasises use of real design files for structured creative automation.

Step two

Upload to CreateTOTALLY

Your InDesign templates become intelligent production systems that work like a designer - placing every element exactly where you'd expect, from multilingual formats to dynamic image swaps, while maintaining full visual control.

Upload panel for automation assets with drag-and-drop and browse functionality. Highlights easy onboarding of design files for creative automation workflows.

Step three

Scale endlessly

Generate hundreds of assets across every format, region, or language in seconds. Make a single change to colors, fonts, or layouts and apply it everywhere instantly - all while maintaining your precise design specifications.

Confirmation screen stating “106 items imported successfully” after uploading a content plan. Captures the speed and automation of bulk import and data-driven content setup.

In just a few days we created 750+ videos using
CreateTOTALLY. It’s cheaper, more consistent and speedy...
it’ll be an important tool for Lukkien in the future.

MM

Mattijs van Moorsel, Head of Production
Lukkien

Production-proof features built for design at scale

CreateTOTALLY isn't just another automation tool—it's created by designers who've felt your pain:

Fine-tuned typography control

Character styles can be applied dynamically, with precise spacing, alignment, and style rules

Smart text behaviour

Text can auto-shrink, reflow, or raise a flag based on the logic you define

Alpha channel precision

Perfect cropping for product shots, people, or anything with transparency – no repetitive masking

Dynamic colour updates

Swap out spot colour swatches instantly for seasonal campaigns or regional palettes

Centralised font management

Fonts managed in one place with automatic fallbacks and full style fidelity

Outputs for every channel

Generate CMYK-ready PDFs with bleed and trim or digital assets with custom file size limits

Clean fallbacks

Set rules to skip, hide, or replace empty content automatically

Accelerate your InDesign workflows with CreateTOTALLY

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