As Miele and their production partner Lukkien prepared for a global campaign, they faced a growing challenge: how to efficiently deliver hundreds of video assets across 34 markets, without overloading their teams.
The existing localisation process, managed in Adobe After Effects, required more than 200 hours of manual work. Every market needed its own video version, and even small changes triggered long revision cycles and content delays. Internal capacity was stretched, and the workflow had become a bottleneck. It was clear the process needed to evolve.
Lukkien’s team had developed a streamlined creative pipeline, but localisation remained time-intensive:
The rigid system made it difficult to prioritise or customise content. And with no central place for reviewers to see or approve localised versions, feedback loops were slow and error-prone.
To meet global demands without adding headcount or compromising quality, Miele turned to CreateTOTALLY. The manual grind became a thing of the past.
The objectives were clear:
Before:
After:
This gave teams more autonomy and sped up production without increasing complexity.
The transformation delivered measurable improvements across Miele's localisation operations:
Whether adapting a single hero film or producing 90 e-commerce assets across 34 languages, Miele now operates with the efficiency their global ambitions require. CreateTOTALLY removed the bottlenecks that were constraining their ability to compete in fast-moving markets.
Local teams now have more control over the content they need — without the delays or duplication of previous processes.
This shift was about more than just saving time. It was about improving the way creative teams work at scale. For brands managing localisation across multiple regions, a few key lessons stand out:
For global brands managing complex localisation requirements, automation isn't just about efficiency, it's about maintaining competitive advantage while preserving quality standards.
If your teams are facing similar localisation challenges, why not book a demo to see how CreateTOTALLY can help scale your creative operations without compromising quality.
Product
Use cases
Integrations
© 2025 CreateTOTALLY. All rights reserved.