How Miele cut video localisation from 200 hours to 15

Premium appliance brand Miele needed to scale video localisation across 34 markets without inflating costs or compromising quality. Their internal teams were stretched thin, and adding more manual work wasn't an option.

Here's how they transformed their process with CreateTOTALLY.

The bottleneck: manual workflows at scale

Miele's production partner Lukkien managed localisation manually in Adobe After Effects. Whilst some scripting helped, the process remained labour-intensive with no centralised system for translation review or version control.

The team relied on batch rendering for efficiency, but this meant waiting for all translations to be approved before production could begin, creating a constant trade-off between quality and speed.

The bigger problem? Zero flexibility. With no ability to selectively adapt content per language, every version had to be produced for every market, regardless of local need. This "all or nothing" approach led to delays and waste.

Why CreateTOTALLY solved the problem

Lukkien and Miele needed a solution that could streamline localisation without sacrificing quality. CreateTOTALLY delivered exactly that:

• Native quality preservation: Handle open project files at full quality (ProRes 4444 @ 4K)
• Streamlined approval workflows: In-platform translation review and approval per market
• Intelligent automation: Automatic application of language-specific text, disclaimers, and creative elements
• Elimination of manual work: No more repetitive copy/paste workflows or manual exports

After a successful pilot project, Miele and Lukkien rolled out CreateTOTALLY across all productions. Onboarding calls, video guides, and training materials ensured smooth adoption. Feedback from local teams directly informed platform improvements, keeping the solution aligned with real-world needs.

The new workflow: cloud-based and intelligent

CreateTOTALLY transformed Miele's localisation into a fully cloud-based operation.

The process is now simple: upload the English hero film and translated text, then local teams review and approve translations directly in the platform. CreateTOTALLY handles everything else—text placement, regional customisation, version rendering, and routing for local review.

Final files are automatically renamed, formatted, and stored in the appropriate asset library, with every step tracked in real time.

The result? What used to take 200 hours now takes under 15.

Quality preserved, not compromised

Scaling with confidence meant preserving original quality and creative intent. CreateTOTALLY achieves this through:

Native file handling: Editors upload After Effects projects directly—no rebuilds or proxies—so high-quality 4K ProRes files flow seamlessly through automation.

Local typography standards: The platform automatically applies region-specific fonts where needed, ensuring every video feels natively crafted, not retrofitted.

Full-screen review mode: Local language experts can view, comment, and compare previous versions easily, supporting quality control without additional back-and-forth.

The impact in numbers

• 750+ videos delivered across 34 languages for one product category
• 200+ hours saved per major project
• Complete workflow visibility: Full in-platform review and approval tracking in real time
• Dynamic adaptation: No more waiting for all languages before batch rendering—the system adapts to whatever's ready

The result? Faster delivery, reduced waste, and teams no longer facing delays caused by bottlenecked approval processes.

What's next: AI enhancement

As Miele's use of CreateTOTALLY has grown, so has workflow sophistication. The platform now supports:

• Custom content plans for greater market-level flexibility
• Task-based assignment to streamline reviews
• Automated quality control checkpoints before videos reach reviewers

Looking ahead, Miele and Lukkien are exploring AI enhancements:

• AI translation using brand-trained large language models or commercial APIs
• AI quality control for checking line length, cut-offs, layout integrity, and more

These tools will complement the existing platform, ensuring Miele continues meeting global demand with speed, precision, and quality.

Built for global scale

Whether adapting a single hero film or producing 90 e-commerce assets in 34 languages, Miele now has a process that matches their global ambitions.

CreateTOTALLY isn't just saving time, it's redefining how global creative operations function.

Ready to transform your localisation process? Book a demo to see how CreateTOTALLY can scale your creative operations without compromising quality.