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Libraries & Asset Management

Centralise your assets to amplify your creative output

Organise, tag, and connect your creative content without extra tools or confusion. Power your templates with a single source of truth that makes automation simple, consistent and scalable.

Complete control

Instant access

Maximum reuse

Zero duplication

Buried under content chaos

Creative automation stalls when your assets are scattered across shared drives, DAMs and email attachments. Your team wastes hours searching for, adapting and checking versions instead of creating impactful work.

Admin view of the CreateTOTALLY asset library with access to creative files, templates, and users. Illustrates structured creative operations with granular control.

Disconnected from your templates

Without clear connections between content and templates, even brilliant designs struggle to deliver their potential. Copy lives in spreadsheets while images hide in folders, creating a frustrating disconnect in your production process.

Dialog for attaching master templates to translated assets with preview thumbnails. Illustrates linking of translated content to visual master files for campaign automation.

Trapped in manual translation cycles

Localisation becomes a copy-paste nightmare across disconnected documents. Each market adaptation requires repetitive work, introducing errors and inconsistencies that damage your brand and drain resources.

Copy editing panel with AI-powered translation, rewrite, and tone options. Highlights smart language tools for localised creative content generation.

Solution: Connect your content directly to production

CreateTOTALLY's integrated libraries transform how you manage creative content. Upload, organise and connect your assets directly within the platform. The result? A seamless production engine where content flows exactly where and when it's needed.

Asset upload and tagging screen with metadata for campaign use, tags, and market restrictions. Shows how content is enriched for automation and reuse.

How it works

Centralised asset library displaying images, file metadata, tags, and status indicators. Demonstrates organised creative asset management for campaign consistency.

Step one

Asset Library centralises all visual elements

Store, tag and deploy logos, packshots, background images, video files and design elements in one central hub. Each file can be tagged, grouped and reused across multiple templates. Upload once, use everywhere.

Translation status screen showing approved languages for a creative campaign. Emphasises centralised copy management and multilingual content approval tracking.

Step two

Copy Library manages text across markets

Store approved messaging by market, campaign or product to ensure copy is consistent, on-brand and ready to use. Manage translations and variations in one place, connecting directly to template fields using tags.

File panel with dropdown to generate a translation spreadsheet for campaign assets. Represents export automation for localisation workflows.

Step three

Auto-generate translation documents

When you upload a template, CreateTOTALLY analyses the design and creates an editable copy document. Each text layer appears in an organised Excel file. Add translations in separate columns and import back to update all linked templates.

Step one

Asset Library centralises all visual elements

Store, tag and deploy logos, packshots, background images, video files and design elements in one central hub. Each file can be tagged, grouped and reused across multiple templates. Upload once, use everywhere.

Centralised asset library displaying images, file metadata, tags, and status indicators. Demonstrates organised creative asset management for campaign consistency.

Step two

Copy Library manages text across markets

Store approved messaging by market, campaign or product to ensure copy is consistent, on-brand and ready to use. Manage translations and variations in one place, connecting directly to template fields using tags.

Translation status screen showing approved languages for a creative campaign. Emphasises centralised copy management and multilingual content approval tracking.

Step three

Auto-generate translation documents

When you upload a template, CreateTOTALLY analyses the design and creates an editable copy document. Each text layer appears in an organised Excel file. Add translations in separate columns and import back to update all linked templates.

File panel with dropdown to generate a translation spreadsheet for campaign assets. Represents export automation for localisation workflows.

In just a few days we created 750+ videos using
CreateTOTALLY. It’s cheaper, more consistent and speedy...
it’ll be an important tool for Lukkien in the future.

MM

Mattijs van Moorsel, Head of Production
Lukkien

Built for automation, designed for simplicity.

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Product

Figma AutomationInDesign AutomationAfter Effects AutomationEasy templatingCreative AutomationWorkflow AutomationLibraries & Asset Management

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