Creative Automation

Plan once. Adapt infinitely.

Transform campaigns into scalable content systems without changing your creative production workflow. CreateTOTALLY transforms how you plan, produce and deliver creative variants by automatically applying your rules to generate perfectly structured outputs.

Scale smarter

Create faster

Control everything

Connect seamlessly

The copy-paste trap

Teams waste hours rebuilding nearly identical assets over and over. Simple changes like swapping headlines or updating product details require opening and editing each file individually, creating endless opportunities for errors.

Confirmation message: “Magic! 106 items imported successfully.” Emphasises bulk data import and automation setup efficiency.

The version control chaos

Without structured planning systems, nobody knows which version is current or what changes between variants. Efforts get duplicated, approvals get confused, and delivery deadlines are constantly at risk.

Video version dropdown showing V.1 and V.2 options for a 60-second 4K rooftop cut. Represents built-in version control for creative iteration and approvals.

Solution: Intelligent content scaling

Connect your existing templates to powerful automation rules that determine exactly what changes and what stays consistent across every format, language, and market. Whether you're building 20 versions or 2,000, you maintain complete control over how content scales—from initial logic to final output.

How it works

Interface showing no placements with a CTA to “Add your first adaptation”. Highlights user onboarding flow and intuitive starting point for creative automation.

Step one

Intuitive content creation

Start in the UI or upload in bulk via Excel to plan your content campaign by campaign, market by market.

InDesign master file with project assets and language variants across multiple regions. Shows variant logic and structured creative file management.

Step two

Set your variant logic

Apply conditions like campaign, market, or language to drive intelligent variations across every format.

Excel translation sheet showing 29 languages imported automatically from a .xls file. Demonstrates automated content ingestion and multi-language asset generation at scale.

Step three

Connect your content sources

Pull from campaign copy decks, product data feeds, or translation tables without having to manually input every single iteration.

Step one

Intuitive content creation

Start in the UI or upload in bulk via Excel to plan your content campaign by campaign, market by market.

Step two

Set your variant logic

Apply conditions like campaign, market, or language to drive intelligent variations across every format.

Step three

Connect your content sources

Pull from campaign copy decks, product data feeds, or translation tables without having to manually input every single iteration.

“In just a few days we created 750+ videos using
CreateTOTALLY. It’s cheaper, more consistent and speedy...
it’ll be an important tool for Lukkien in the future.”

Mattijs van Moorsel, Head of Production
Lukkien

See how you can deliver scalable content production.

Platform

Features

Pricing

Integrations

Automation in Action

Automation in Action

The Edit

Plan once. Adapt infinitely.

The copy-paste trap

The version control chaos

Solution: Intelligent content scaling

How it works

Intuitive content creation

Set your variant logic

Connect your content sources

Intuitive content creation

Set your variant logic

Connect your content sources