Display advertising places ads on websites or other digital platforms, such as social media, to promote a product, service, or brand to a specific target audience. These ads can take various forms, including banner ads, pop-up ads, native ads, and more.
For example, a company might use display advertising to promote a new product launch or to drive traffic to their website by displaying banner ads on relevant websites or social media platforms.
Display advertising aims to create brand awareness and drive user engagement by targeting specific demographics or interests. Advertisers can use targeting options such as location, demographics, interests, behaviour, and more to ensure their ads are seen by the right audience.
Display advertising is a popular and effective way for businesses to reach their target audience online, allowing for precise targeting and cost-effective ad placements. By creating engaging display ads and targeting them to the right audience, businesses can increase brand awareness, drive traffic, and ultimately boost their bottom line.
How can display advertising benefit from creative automation?
- Increased efficiency: Creative automation tools streamline the ad creation process by automating repetitive tasks, such as resizing ads for different placements and channels. This can help save time and reduce the resources needed to create and launch campaigns.
- Personalisation: Creating personalised ads for specific audience segments is easier with creative automation. Using data-driven insights, advertisers can create more relevant ads for the user, leading to higher engagement and conversions.
- Scalability: Creative automation can help brands scale their ad creation efforts, allowing them to create and launch more ads in less time. This is particularly important for brands that must launch campaigns quickly or on a large scale.
- Optimisation: Creative automation tools can help with ad optimisation by testing different variations of ads and identifying which ones perform best. This allows brands to make data-driven decisions about their creative strategy and improve the effectiveness of their campaigns.
- Consistency: Creative automation can help ensure that ads are consistent across all channels and platforms, which is vital for building brand recognition and maintaining a cohesive brand identity. Creative teams can use templates and pre-approved design elements to ensure that all ads adhere to brand guidelines and are consistent in their look and feel.