Retargeting, also known as remarketing, is a technique that allows advertisers to show ads to people who have already interacted with their content or visited their website. Retargeting aims to bring potential customers back to the brand and encourage them to take a desired action, such as purchasing or signing up for a service.
One of the main benefits of retargeting is that it can be highly effective in converting potential customers into paying customers. By targeting people who have already engaged with the brand, retargeting ads can be more relevant and engaging, making them more likely to result in a conversion. Retargeting is also a cost-effective way to advertise, as the advertising budget can focus on people more likely to convert.
Another benefit of retargeting is that it can benefit from creative automation. Creative automation refers to the use of technology to streamline the creative production process, such as automatically generating ads or using templates to quickly create variations of ads. Using creative automation tools, retargeting ads can be made rapidly and efficiently, allowing advertisers to test and optimise their ads at scale.
For example, a retailer might use creative automation to create a series of retargeting ads that feature different promotions or calls to action, testing which variations perform best. By using creative automation, the retailer can create and test many ads quickly and easily without manually creating each ad from scratch.
Retargeting is a powerful advertising technique that can help businesses improve their ROI and increase conversion rates. By combining effective retargeting strategies with creative automation, advertisers can create and test many ads quickly and efficiently, maximising the impact of their advertising efforts and achieving better business outcomes.